Mission – Vision

CORE VALUE

At Add Trading, our core values are deeply rooted in the commitment to excellence, both in the products we offer and the service we provide. We believe that by offering products of superior quality at competitive prices, we can significantly enhance the satisfaction and success of our customers. This commitment is driven by the unparalleled capabilities of our dedicated staff, whose deep understanding of the market and our products allows us to navigate the complexities of the trading industry with expertise and finesse. Our approach is not merely transactional; it is a comprehensive strategy that encompasses a profound appreciation for the needs and challenges of our customers. By leveraging our team’s expertise, we aim to not only meet but exceed expectations, fostering long-term relationships built on trust, reliability, and mutual benefit. Our insight into market trends and product innovations enables us to adapt swiftly to changing demands, ensuring that our customers always have access to the best possible options. At Add Trading, we see our role not just as a supplier but as a partner in our customers’ success. Our core values reflect a commitment to not only achieving but elevating the standard of quality and value in the trading sector. Through continuous improvement, ethical business practices, and a customer-centric focus, we strive to uphold these values in every facet of our operations, setting new benchmarks for excellence in the trading industry.” This expanded version builds on the initial statement by adding depth to the company’s values, approach, and commitment to its customers and industry standards.

MISSION

Our mission is to serve as a bridge that connects the rich cultures and exceptional craftsmanship of Vietnam and Japan with the global market. We are dedicated to meticulously selecting, curating, and promoting a diverse range of products that embody the unique heritage, innovation, and quality of both Vietnamese and Japanese artisans and manufacturers. By leveraging our deep understanding of these markets, along with our expertise in international trade, we aim to not only introduce these distinctive products to a wider audience but also to foster appreciation and demand for them worldwide. We are committed to ensuring that each product we bring to the global stage represents the best of what Vietnam and Japan have to offer, from traditional crafts to cutting-edge technology. Our goal is to make these products more accessible and desirable to consumers around the world, thereby supporting the growth of local economies and promoting cultural exchange. Through our efforts, we strive to create lasting partnerships, encourage sustainable practices, and contribute to a more connected and understanding world.” This expanded mission statement highlights the company’s commitment to cultural promotion, economic support, and sustainable practices while emphasizing the goal of global connectivity and cultural exchange.

VISION

The vision of Add Trading is to become a perfect bridge between three countries: Vietnam, Japan, and the United States, aiming to further promote the trade transactions between these nations. We aspire not only to be a trading channel but also to become a trusted partner, a strong link in the business network, connecting businesses from Vietnam, Japan, and the US. We are committed to creating a trading environment where each partner can achieve sustainable development, maximizing each other’s potential through the sharing of resources, knowledge, and technology. Our vision lays the foundation for a future where cooperation and mutual growth not only enhance the position of each country on the international stage but also contribute to global economic development.